Brand Guide

Nike: verified facts, product lines, sizing, and buying tips

Nike is a global sports company that sells footwear, apparel, equipment, and accessories under the Nike, Jordan, and Converse brands. This page combines verified company facts with practical advice so shoppers can compare Nike products, prices, and fit more accurately.

Est. 1964 as Blue Ribbon SportsBeaverton, OregonCEO: Elliott Hillnike.com
To bring inspiration and innovation to every athlete in the world.

7,136

Products

23

Retailers

5

Categories

Overview

Nike traces its origins to Blue Ribbon Sports, founded in 1964 by Phil Knight and Bill Bowerman. The Nike name was adopted in 1968.

Today, NIKE, Inc. is based in Beaverton, Oregon, and its corporate portfolio includes the Nike, Jordan and Converse brands.

Founded
1964
Headquarters
Beaverton, Oregon
Portfolio brands
Nike, Jordan, Converse
Categories
Footwear, Apparel, Equipment and accessories
Stock
NYSE: NKE

Mission and purpose

Nike states its mission as bringing inspiration and innovation to every athlete in the world.

Nike also states its purpose as moving the world forward through the power of sport.

Headquarters and leadership

Nike's company page lists the Philip H. Knight Campus at One Bowerman Drive in Beaverton, Oregon, as the headquarters location.

Nike's leadership pages list Elliott Hill as President & CEO.

Business scope

Nike operates globally with a portfolio that includes Nike, Jordan and Converse.

For shoppers, footwear and apparel are the most visible categories, but Nike also sells equipment and accessories. A broad Nike search can mix running shoes, basketball classics, football boots, training models, and apparel, so comparison works best when you start with the exact use case.

Sizing and fit guidance

Nike's product range spans running, lifestyle, training and football models, and fit can vary by construction, last and intended use.

For shopping and comparison pages, sizing should be treated as model-specific and checked per product.

  • Do not assume one universal Nike fit across all product lines.
  • Use the exact model page to confirm size availability and official sizing information.
  • Check return conditions before buying from a third-party retailer.
  • Compare fit guidance by sport and line, not by brand name alone.

Price comparison guidance for Nike products

Visually similar listings may represent different silhouettes, generations, widths, colorways or target markets.

Comparison pages should prioritize exact product matching including model family and variant details.

  • Match the exact model family before comparing price.
  • Check size, width and age/gender category.
  • Include shipping cost and return policy in the effective purchase price.
  • Separate current-season products from older versions when possible.

Fiscal 2025 snapshot

Nike reported full-year fiscal 2025 revenue of $46.3 billion for the year ended May 31, 2025.

Nike is listed on the New York Stock Exchange under the ticker NKE.

Nike Shoes

Compare prices across retailers

View all Nike shoes
WMNS V5 RNR
Best price

84,99 €

WMNS V5 Runner
Best price

84,99 €

Dunk Low x LEGO (GS)
Best price

104,99 €

Pegasus Premium
Best price

125,99 €

209,99 €

Nike Clothing

Jerseys, hoodies, shorts, and more

View all Nike clothing

Explore Nike on Schnapp.es

Frequently asked questions about Nike

Nike traces its origins to Blue Ribbon Sports, which was founded in 1964 by Phil Knight and Bill Bowerman. The Nike name was adopted in 1968.

Nike is headquartered at the Philip H. Knight Campus, One Bowerman Drive, Beaverton, Oregon 97005, United States.

Nike lists Elliott Hill as President & CEO.

Nike's corporate materials state that NIKE, Inc. includes the Nike, Jordan and Converse brands.

Examples include Pegasus, Air Force 1, Dunk, Metcon, Mercurial, Tiempo and Phantom.

Match the exact model family and variant, then compare size availability, shipping costs, return conditions and total effective price.